Campaign Management
Module 1: Campaign design
8 Lessons
Lesson 1 – Welcome to the course!
Lesson 2 – Problem conceptualisation and situation analysis
Lesson 3 – Unique Value Proposition (UVP)
Lesson 4 – Campaign goals
Lesson 5 – Campaign objectives
Lesson 6 – Campaign scope
Lesson 7 – Financial targets
Lesson 8 – Beneficiary mapping
Module 2: Campaign planning and tools
8 Lessons
Lesson 1 – Campaign team skills
Lesson 2 – Volunteers
Lesson 3 – The fundraising campaign plan
Lesson 4 – Budget development
Lesson 5 – Setting targets
Lesson 6 – Case Study – “Bring Zack Home” campaign
Lesson 7 – Donor mapping
Lesson 8 – Donation platforms
Module 3: Communication planning (traditional and digital media)
12 Lessons
Lesson 1 – Working with marketing agencies
Lesson 2 – Reviewing goals and objectives
Lesson 3 – Developing a tagline
Lesson 4 – Media strategy and engagement
Lesson 5 – Developing the messaging
Lesson 6 – Identifying your target audience
Lesson 7 – Choosing communication channels
Lesson 8 – Testing campaign messaging
Lesson 9 – Case Study – Aga Khan Foundation drip marketing message testing
Lesson 10 – Video production
Lesson 11 – IEC materials
Lesson 12 – Case Study – “Uplift a Child-Headed Household” campaign
Module 4: Campaign execution
18 Lessons
Lesson 1 – The campaign launch
Lesson 2 – Creating awareness for your campaign
Lesson 3 – Case Study – “We Are One” campaign
Lesson 4 – Partnerships and corporate engagement
Lesson 5 – Case Study – “Kenyans for Kenya” campaign
Lesson 6 – Campaign events
Lesson 7 – Case Study – AMREF “Stand Up for African Mothers” campaign
Lesson 8 – Case Study – “The Mater Hurt Run” campaign
Lesson 9 – Influencers and celebrities
Lesson 10 – Drip campaigns
Lesson 11 – Setting up a drip campaign
Lesson 12 – Using a bulk SMS provider
Lesson 13 – Using SMS for campaigns
Lesson 14 – Premium SMS
Lesson 15 – Social media engagement
Lesson 16 – Developing an events calendar
Lesson 17 – Social media management
Lesson 18 – Storytelling
Module 5: Campaign follow-up
5 Lessons
Lesson 1 – Planning for feedback
Lesson 2 – Feedback messaging
Lesson 3 – Feedback analysis
Lesson 4 – Monitoring and evaluation
Lesson 5 – A few final tips!
Campaign Management QUIZ
1 Quiz
Campaign Management QUIZ
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Lesson 8 – Beneficiary mapping
Campaign Management
Module 1: Campaign design
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