Communications Plan

Module 1: What is communication and why do we need a plan?
4 Lessons | 1 Quiz
Lesson 1 – Welcome to the course!
Lesson 2 – What is a communications plan?
Lesson 3 – Why do we need a communications plan?
Lesson 4 – When to develop a communications plan?
Module 1 Quiz
Module 2: The communications plan
11 Lessons | 1 Quiz
Lesson 1 – The components of a communications plan
Lesson 2 – Why do you want to communicate?
Lesson 3 – To whom do you want to communicate?
Lesson 4 – What’s your message?
Lesson 5 – How do you want to communicate?
Lesson 6 – Defining the purpose of your communications
Lesson 7 – Choosing the target audience (Part 1)
Lesson 8 – Choosing the target audience (Part 2)
Lesson 9 – Choosing the target audience (Part 3)
Lesson 10 – The message (Part 1)
Lesson 11 – The message (Part 2)
Module 2 Quiz
Module 3: Channels of communication
11 Lessons | 1 Quiz
Lesson 1 – Categorising channels of communication
Lesson 2 – Advantages and disadvantages of different channels of communication
Lesson 3 – Key questions
Lesson 4 – Two-way communication
Lesson 5 – Websites
Lesson 6 – Content to include on your website
Lesson 7 – Putting together a winning newsletter
Lesson 8 – Planning your newsletter
Lesson 9 – Social media
Lesson 10 – Print marketing materials
Lesson 11 – Press releases
Module 3 Quiz
Module 4: Timing, budgeting and monitoring
8 Lessons | 1 Quiz
Lesson 1 – Recap
Lesson 2 – Starting your communications plan document
Lesson 3 – Building a timeline
Lesson 4 – Creating a budget
Lesson 5 – The importance of monitoring
Lesson 6 – Monitoring plan
Lesson 7 – Methods for monitoring progress
Lesson 8 – What to measure
Module 4 Quiz
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Lesson 1 – Welcome to the course!

Communications Plan Module 1: What is communication and why do we need a plan? Lesson 1 – Welcome to the course!
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